FINISH LINE

The Product team at Finish Line needed a comprehensive, intentional method to approach UX research and testing to better align designs with the needs of users, as well as to accommodate for evolving types of projects and organizational changes.

 

I created this framework to catalyze our research and design work. Our team has implemented these methods across work for websites, apps, and in-store technology.

  • Develop a strategy that enables the team to increase the relevance, usability, and delight of products, as well as to better understand the ROI of specific projects and initiatives.

  • Improve the inter-team and intra-team experiences throughout the research and testing workflow, and ensure that the workflow integrates well with the digital experience team's current product development process

  • Effectively communicate the benefits and importance of user research and testing as well as the specific workflow for the team.

  • design thinking methodology

  • project definition

  • user interviews and insights

  • ethnographic studies

  • technical and informal writing

  • visual presentation

UNDERSTAND CHALLENGES AND DEFINE OBJECTIVES

3 WEEKS

user interviews,

in-context observation, 

hands-on product management work

INTERNAL RESEARCH

Before any ideation could occur, I needed an in-depth understanding of the current product development process the team uses.

Research goals:

• Determine user research methods and techniques that would be most beneficial for the team.

• Understand existing points of friction for research practices and how to integrate a strategy

Research methods:

To gain this understanding, I took time to immerse myself in the team's process - observing meetings that occurred at each step of the process, conducting interviews with product owners and managers, taking on other tasks to gain hands-on experience, reading through artifacts from past projects, and familiarizing myself with the company's main products and features.

2 WEEKS

competitive analysis, design thinking, experimentation

EXTERNAL RESEARCH

 

What additional techniques and tools could the team be using? How are other effective organizations approaching research and testing? I looked into potentially useful methods and conducted research on organizations that have robust user research and testing programs that result in useful, delightful, intuitive products and services.

2 WEEKS

analysis of research findings,

design thinking

SYNTHESIZE UNDERSTANDING OF TEAM AND EXTERNAL FINDINGS WITH THEORIES OF DESIGN RESEARCH. FORM A STRATEGY.

 

I matched particular research and testing methods with various scopes, phases, and goals for projects, identifying opportunities where these methods could benefit the team's process as well as the final product.

1 WEEK

project definition and plan

CREATE AN EXAMPLE PLAN BY APPLYING THE STRATEGY TO AN UPCOMING PROJECT

 

Once this plan was detailed, a specific project was chosen to create a helpful example of how to smoothly integrate a research and testing plan into the current development process.

FINAL RESULT

COMMUNICATE PLAN TO TEAM

I presented the plan to the team and leadership, explaining not only the workflow itself, but also the overall strategy and importance of research and testing, particularly in the Finish Line context.

ENABLE EXECUTION OF IDEAS

I created a visual guide to serve as a roadmap, as well as an internal website with resources for reference. These methods and toolsets are increasingly being used by the team to help guide current projects and the roadmap for the future.

DESIGN RESEARCHER AND STRATEGIST
  • LinkedIn - White Circle